Legal Certainty Regarding the Material Value of Trademark Rights Certificates for UMKM Business Actors as Objects of Banking Guarantees
DOI:
https://doi.org/10.30736/ji.v14i1.422Keywords:
Trademark Rights; Fiduciary Security; Legal CertaintyAbstract
This study aims to analyze the legal status of trademark certificates as banking collateral and to examine the legal certainty of their material value in credit financing under Government Regulation No. 24 of 2022 on the Creative Economy. This research adopts an empirical qualitative approach combined with normative legal analysis through statutory review, legal literature, and in-depth interviews with Micro, Small, and Medium Enterprises (MSMEs), financial institutions, and the Financial Services Authority. The data were analyzed descriptively to identify gaps between legal norms and practical implementation. The findings indicate that, legally, trademark certificates are recognized as intangible movable assets that may be used as fiduciary security; however, legal certainty regarding their material value remains insufficient. The main constraints include the absence of clear execution mechanisms, high valuation risk due to the subjective and volatile nature of trademark value, and the dependence of trademark value on the debtor’s business continuity. Furthermore, limited awareness among business actors and the lack of readiness of banking institutions to accept intangible assets as collateral widen the gap between regulation and practice. This study recommends harmonizing collateral law and intellectual property regulations, establishing standardized trademark valuation guidelines, and strengthening institutional capacity of financial institutions and business actors to support effective and sustainable intellectual property-based financing.
Downloads
References
Blibliography
2023, K. et al. (2021). PENDEKATAN VALUASI HAK CIPTA DALAM SKEMA JAMINAN FIDUSIA. Lex Lectio : Jurnal Kajian Hukum, 32(3), 167–186.
Al Hadat, M., Chandrayanti, T., & Anggraini, M. D. (2025). Pengaruh Return On Assets dan Debt to Equity Ratio terhadap Harga Saham Perusahaan Sub Sektor Makanan dan Minuman yang terdaftar di Bursa Efek Indonesia. Jurnal Riset Manajemen, 2(1), 63–79. https://doi.org/10.64620/jurma.v2i1.98
Ali Masnun, M., Prasetio, D. E., Awang, M. B., & Sulistyowati, E. (2024). Reconstructing Indonesia’s Trademark Registration System through the Lens of General Principles of Good Governance to Realize Substantive Justice. Journal of Law and Legal Reform, 5(3), 891–912. https://doi.org/10.15294/jllr.v5i3.7547
Antasena, D. (2019). Hak Kekayaan Intelektual Sebagai Jaminan Kredit Perbankan Menurut Undang-Undang Nomor 42 Tahun 1999 Tentang Jaminan Fidusia. Universitas Yarsi.
Arief, A. (2024). Analysis of Constitutional Court Decisions Regarding the Executorial Power of Fiduciary Guarantee Certificates. Pena Justisia: Media Komunikasi Dan Kajian Hukum, 22(3), 737. https://doi.org/10.31941/pj.v22i3.3947
Bagna, E., Cotta Ramusino, E., Denicolai, S., & Strange, R. (2024). Intangible assets and firm performance: The relative effects of recognized and unrecognized assets. Journal of Open Innovation: Technology, Market, and Complexity, 10(3). https://doi.org/10.1016/j.joitmc.2024.100356
Barnes, B. G., Cussatt, M., Demeré, P., & Harp, N. L. (2026). Can a Viral Blunder Damage Auditor Brand Name Reputation? Evidence From Envelopegate. Journal of Accounting, Auditing and Finance, 41(1), 59–93. https://doi.org/10.1177/0148558X241264431
CHEPELENKO, A., TSERKOVNYY, S., & DANCHENKO, L. (2024). Assessment of brand value. Scientia Fructuosa, 5(157), 89–104. https://doi.org/10.31617/1.2024(157)07
Dinni, S. R. (2025). Mengurai Fenomena Brand Hate terhadap Reputasi Merek Produk Israel: Sebuah Tinjauan. Jurnal Ilmiah Universitas Batanghari Jambi, 25(2), 1080. https://doi.org/10.33087/jiubj.v25i2.5823
Djumhana, M. & D. R. (1993). Hak Milik Intelektual : Sejarah, teori, dan Praktiknya Di Indonesia. Citra Aditya Bakti.
Filosofis, F., Dan, Y., Kontrak, E., & Dunia, D. (n.d.). Philosophical , Legal and Economic Functions of Contracts in the Business World.
Harding, N., Hay, D. C., Dharmasiri, P., Fu, Y., Grosse, M., Khan, M. J., & Scott, T. (2024). Comments of the AFAANZ Auditing and Assurance Standards Committee on Proposed International Standard on Auditing 570 (Revised) Going Concern. Accounting and Finance, 64(3), 3157–3172. https://doi.org/10.1111/acfi.13252
Hediati, F. N. (2020). Optimalisasi Pengawasan pada Penerimaan Pendaftaran Merek dalam Rangka Perlindungan Merek. Jurnal Suara Hukum, 2(2), 234–257. https://doi.org/10.26740/jsh.v2n2.p234-257
Hediati, F. N., Kuspraningrum, E., & Utomo, S. (2022). Legal Position On Credit Financing For Creative Economy Actors With Guaranteed Trademark Rights Certificates. 4(53), 12–22.
Hediati, F. N., Sidiq, R. I., & Shabrina, Q. A. (2024). Membangun Merek dalam Berwirausaha Guna Pembiayaan Kredit bagi Pelaku Ekonomi Kreatif. Manggali, 4(2), 250–261.
Hefi Yudiyanto, & Faisol Abrori. (2024). Menjalankan Kekuatan Eksekutorial Sertifikat Fidusia Terhadap Benda Jaminan oleh Ketua Pengadilan. As-Syar i: Jurnal Bimbingan & Konseling Keluarga , 6(4). https://doi.org/10.47467/as.v6i4.5512
Hurzhii, N. (2022). Brand value and brand equity: essence, difference and relationship. Management and Entrepreneurship: Trends of Development, 4(22), 60–68. https://doi.org/10.26661/2522-1566/2022-4/22-05
Iqbal Asnawi, M., Fitriani, R., Syafrina Tala, W., Aikel Primsa Tarigan, J., Maulana Daffa, T., & Habibi, W. (2024). Locus: Jurnal Konsep Ilmu Hukum. Locus: Jurnal Konsep Ilmu Hukum, 5(July).
KAnggie Apriliani1, Arni Risqiani Rusyi2, S. (2023). Efektivitas Hak Kekayaan Intelektual (HKI) Sebagai Jaminan Fidusia Dan Eksekusi Melalui Lelang. Causa : Jurnal Hukum Dan Kewarganegaraan, 72(2), 161–177.
Kermite, D., Mercury, D., & Christina, E. (2024). Hak Merek untuk Memperkuat Citra Bisnis. Inside Intellectual Property Rights, 2(1), 110–128.
Kurniawan, C. C. A. G. (2025). Analisis Yuridis Terhadap Penghapusan Merek Terdaftar Akibat Tidak Digunakan: Perbandingan Hukum Indonesia dan Inggris. Rechtsidee Vol., 13(2). https://doi.org/10.21070/jihr.v13i2.1099
Manggarini, E. P. (2023). Analisis Rasio Risk-Based Capital Sebagai Prediksi Financial Distress Pada Perusahaan Asuransi Jiwa Di Indonesia. Jurnal Manajerial Bisnis, 6(2), 109–124. https://doi.org/10.37504/jmb.v6i2.495
Manurung, R. W. T., & Silalahi, W. (2025). Perlindungan Hukum Terhadap Suatu Merek Terdaftar Di Indonesia. USRAH: Jurnal Hukum Keluarga Islam, 6(1), 183–198. https://doi.org/10.46773/usrah.v6i1.2121
Margono, S. (2010). Aspek Hukum Komersialisasi Aset Intelektual. Nuansa Aulia.
Marpaung, O., Adrian, A., Nala, O. V., & Safitri, D. F. (2025). Pengaruh Akuntabilitas Kredit Terhadap Kinerja Keuangan Bank Perekonomian Rakyat Dengan Peran Moderasi Non-Performing Loan. Jurnal Lentera Bisnis, 14(3), 4613–4626. https://doi.org/10.34127/jrlab.v14i3.1939
Pawari, R. R. (2025). Implikasi Hukum Perjanjian terhadap Pendaftaran dan Pengalihan Hak atas Merek Dagang. RIO LAW JURNAL, 6(2), 685–696. https://doi.org/10.36355/rlj.v6i2.1775
Pratama, R. R., & Roisah, K. (2025). Hubungan Hukum Terhadap Kepemilikan Hak Cipta Yang Dijadikan Merek Bagi Pencipta Dan Pemegang Merek Legal Standing to Ownership of Copyrights Made into Trademark for Creators and Trademark Holders yang ada mampu memenuhi kebutuhan hukum dan ekonomi di ten. Jurnal USM Law Review, 8(1), 65–85.
Purnamasari, I. (2018). Perlindungan Hukum terhadap Merek Terkenal. Jurnal Ilmu Hukum Alethea, 2(1), 1–16.
Putri, M. S. (2023). Problematika Valuasi Hak Cipta Sebagai Objek Jaminan Fidusia. Unes Law Review, 6(2), 5307–5320.
Rajavi, K., Kushwaha, T., & Steenkamp, J. B. E. M. (2023). Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? Journal of Marketing, 87(3), 472–489. https://doi.org/10.1177/00222429221122698
Rini B. A. Silitonga, Hulman Panjaitan, & Paltiada Saragi. (2025). Legal Protection for Owners of Well-Known Trademarks from the Perspective of Court Decisions. International Journal of Law, Crime and Justice, 2(2), 63–71. https://doi.org/10.62951/ijlcj.v2i2.569
Setiawan, I. K. . (2016). Hukum Perorangan dan Kebendaan. Sinar Grafika.
Simanjuntak, B., Sinaga, S., Manullang, T., & Pasaribu, M. (2026). Teori Hukum sebagai Instrumen Analisis Normatif dan Sosiologis. Journal of Multidisciplinary Law Studies, 1(1), 56–65.
Skalický, R., Meluzín, T., & Zinecker, M. (2021). Brand valuation: An innovative approach based on the risk difference. Oeconomia Copernicana, 12(1), 159–191. https://doi.org/10.24136/oc.2021.007
Sutarno. (2004). Aspek Aspek Perkreditan pada Bank. Alfabeta.
Sutedi, A. (2013). Hak Atas kekayaan Intelektual. Sinar Grafika.
Utsman, S. (2013). Dasar-dasar Sosiologi Hukum: Dilengkapi Proposal Penelitian Hukum (Legal Research). Pustaka Pelajar.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Sulung Nugroho, Febri Noor Hediati, Yennita Astarina, Dewi Atriani, Karenditha Virdara Suwarnie, Nandia Khalimatus Sa’diyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
